1

Using emotional benefits as a differentiation strategy in saturated markets

Year:
2009
Language:
english
File:
PDF, 151 KB
english, 2009
12

Abstraction and product categories as explanatory variables for food consumption

Year:
2012
Language:
english
File:
PDF, 281 KB
english, 2012
15

Connecting product attributes with emotional benefits

Year:
2009
Language:
english
File:
PDF, 322 KB
english, 2009
19

Neophobia, personal consumer values and novel food acceptance

Year:
2013
Language:
english
File:
PDF, 1.01 MB
english, 2013